January 15, 2006
Truth in advertising
Today we went on a brief quest for Oz to find some blackest of black licorice. At the candy store I spotted the Yorkie bar. "Not for girls? What's up with that?" The "not for handbags" kind of threw me, because once upon I time I knew a woman who carried her Yorkshire terrier in her purse. But this candy has nothing to do with small dogs.
It turns out this is an elderly advertising campaign as those things go, but this is the first I've heard of it. Based on the description in a feminist analysis of the ads, it sounds rather on the offensive side. After sampling the candy, I must concur with the reviewers, who basically said eh. It needs more raisins and cookie bits. I guess "Not for people who like really good chocolate bars" wouldn't be much of a tag line.
I also read what Nestle has to say about it, and I have to conclude that Nestle thinks we're all really, really stupid. Where do they get this stuff? " . in today.s society, there aren.t many things that a man can look at and say that.s for him." [Insert standard rant to the effect that, what? All the money, power, political representation, good jobs, and by far the better selection of athletic shoes aren't enough? They need special, manly and bigoted candy wrappers too?]
I think I have a better opinion of men than Nestle does.
245 words | January 15, 2006 07:24 PM | KitchenNot to mention the poor quality of their market research: whatever possessed them to think that a crunchy raisin chocolate bar would appeal more to men than to women? It sounds like some of the overloaded brownie recipies I used to make: I grew out of it....
Posted by: Jonathan Dresner at January 15, 2006 07:45 PMWell, it's all about the form factor. The candy bar is really thick, so the eater can take big, manly bites. Instead of wussy little girlie bites. I guess.
Posted by: Nee-chama at January 16, 2006 11:31 PM