February 08, 2004

A better beverage

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Drink TRU-Ade
Pasteurized
Not carbonated
On the bottle: Vacuum Sealed

Jefferson and East Clay
The building is a shell right now. On close inspection, you'll find that it's not brick. It's actually a frame structure covered with pressed tin shingles stamped with a brick pattern. The damage on the sign is from where the tin is rusting out.

A little Googling reveals that Tru-Ade dates back to the 1950s and came in orange flavor. It was also advertised as "Cold, juicy, delicious" and "Sun-bright Fun-right". [Edited to add: A reader tells me that it also came in grape.]

The man gave me my Valentine's Day gift early: a new, wonderful digital camera with four glorious megapixels. My collection of ghost sign pictures is growing at an exponential rate as we become even more hyperaware of them.

136 words | February 8, 2004 08:27 PM | Ghost signs
Comments

I have a question to the building "Nebe � s Inn"
Where exactly did this building stand?
In which town, in which street?
I look forward to your answer.
Dieter Nebe

Posted by: Dieter Nebe at April 30, 2008 03:58 AM

The Nebe's Inn building is at the corner of Jefferson and East Clay Streets in Richmond, Virginia. It was once a little restaurant. It still stands today, but it is an empty shell. Now the signs on the outside are rusted away and can barely be read.

Posted by: 100 word minimum at April 30, 2008 06:32 AM

Tru-Ade also added grape flavor to its line up, although it started with orange. I was drinking Tru-Ade at my grandfather's at 418 N. Mulberry St. in the 1940's.

Posted by: Dale Robinson at November 5, 2008 11:54 PM

i have a bottle here of TruAde i was just checking if its worth anything

Posted by: steve at September 18, 2009 03:23 PM

I have no idea.

Posted by: 100 word minimum at September 18, 2009 04:12 PM

i found a old metal sign on the bottom it has 10-51 on it,is that the year is it worth anything

Posted by: davidgoose at December 26, 2009 03:40 AM
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